‘Rap Snacks,’ The Hip-Hop Themed Chip Brand, Will Be Sold In Walmarts Across America

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Rap Snacks, the self-proclaimed “official snack of hip-hop” has partnered with Walmart and expanded to over 4,200 across America. Co-founded by the legendary Master P, Rap Snacks features a hip-hop artist on each bag along with flavours like “Cheddar Bar-B-Que Cardi B,” “Sour Cream and Ranch Migos,” and “Honey Jalapeño Fetty Wap.”

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Rap Snacks founders, James Lindsay and Master P, stopped by MSNBC’s The Beat with Ari to discuss their brand and Walmart partnership.

“We need more companies like Rap Snacks,” Master P said. “We want to open doors to the next generation — the thinkers, the movers and shakers […] With rap snacks, we’re opening the doors but there are so many other geniuses out there in the world that have these creative ideas that don’t get a chance.”

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Along with the expansion to Walmart stores, Rap Snacks announced another partnership with Atlanta-based vegan burger restaurant Slutty Vegan. Together, they have created the brand’s first-ever vegan Rap Snacks potato chip.

Rap Snacks was founded in 1994. The company is known for its clever branding and distinct flavours. The packaging of each variety features a cartoon image of a rapper, their own flavour, and an inspiration quote on the backside of the chip bag.