Rihanna & LVMH Announce New Fenty Label

Rihanna and LVMH have announced a new luxury label, confirming previous whisperings of such from earlier this year.

—Rihanna will become the first woman to create an original brand at LVMH
—Rihanna will be the first woman of color at the top of an LVMH maison
—Rihanna’s line will be the first new house created by LVMH since Christian Lacroix in 1987https://t.co/AhH2s49sl0

— The New York Times (@nytimes) May 10, 2019

In a statement Friday, Rihanna praised LVMH CEO Bernard Arnault, who credited their previous work together on Fenty Beauty as having tuned him in to the recent Guava Island star's potential as a "true entrepreneur" with proven leadership.

"Designing a line like this with LVMH is an incredibly special moment for us," Rihanna said. "Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together."

Arnault added that the Fenty Maison will be supported by a carefully curated "multicultural team" using LVMH's expansive resources. "I am proud that LVMH is leading this venture and wish it will be a great success," he said.

As for what to expect with from the Paris-based Fenty, LVMH teased Friday that their work together "takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand."